SURVIVE THE DRIVE
A MILITARY ROAD SAFETY INITIATIVE
We won a tender to produce a short film aimed at encouraging service personnel to recognise risky situations when using the road, to encourage them to make small positive changes to their behaviour, make better choices when driving, and to take positive action if they find themselves in a situation where either they or others feel vulnerable as the passenger of a vehicle.
In presentation, the film pauses whilst live speakers take the stage to talk about their very real experiences of these situations. Talking heads were produced for when live speakers weren't possible.
This was a large scale project, coordinating multiple agencies including the Ministry of Defence, SAFE South West, Dorset & Wiltshire Fire and Rescue Service, Devon & Somerset Fire & Rescue Service, SWASfT, Wiltshire Police, Devon County Council and the University of Plymouth. Survive the Drive was awarded the Vice Chief of Defence Staff Commendation alongside the Queen’s Birthday Honours.